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Newsletter


Inspiration from Kantar

21. September 2020

Brands

Innovation fuels growth for retail and telecoms in BrandZ Most Valuable Indian Brands
The economic impact of COVID-19 leads to a 6% drop in the total value of the Top 75 ranking, but some sectors show resilience.
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Why pricing power is a brand’s greatest asset
A brand’s greatest strength is how well it justifies its price point – so it can grow sales without resorting to discounting.
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Tracking corporate America’s early response to BLM
Forty-one percent of marketing leaders indicate that “no actions were taken” by their organisations in response to the Black Lives Matter protests.
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Consumer & Retail

Sustainability could bring $382 billion to FMCG brands
One in five shoppers say that since the pandemic began, they have acquired more environmentally friendly habits.
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Success in the emerging tech ecosystem demands greater CX
Now is the time for tech brands to build their CX credentials to captivate consumers of the future.
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Supermarket sales slow as UK shoppers Eat Out
Take-home grocery sales rose by 10.8% seeing a fifth consecutive period of double-figure growth, as sales slowed when pre-COVID life resumed in August.
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Policy & Society

What the ‘new normal’ means for the European Union
Enrico Letta, President of the Jacques Delors Institute and former Prime Minister of Italy, discusses the implications of COVID-19 for the EU.
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Future Proof: Why do attitudes about gender equality matter?
We discuss the importance, findings and impact of the Gender Equality Attitudes Study, with UN Women and Kantar.
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Research

What triggers survey dropout, and how do you stop it?
Learn why people might not be finishing your surveys and what you can do to see better engagement and overall data quality.
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14. September 2020

Brands

COVID-19 Barometer shows consumers are in for the long haul
How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future?
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US companies now anticipate change as coronavirus challenges persist
Our latest Marketers’ Confidence Index shows that organizations are no longer simply reacting to the pandemic.
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Consumer & Retail

4 predictions for an uncertain 2020 US holiday shopping season
Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday season unlike any other.
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Media

Global Gaming Trends 2020
Discover how consumers around the world are engaging with gaming today.
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Power of Connection: an ever-evolving ride for automotive brands
In this edition of Kantar’s touchpoint-specific investigations, we take a deep dive into effective touchpoint management for automotive brands.
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Policy & Society

Lessons and reflections from the G7 countries during COVID-19
How can governments turn this unprecedented and constantly evolving crisis into an opportunity to reconnect with citizens?
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How does the UK feel towards the LGBTQ+ community?
Our new report looks at perceptions of LGBTQ+ leaders, and how sexual orientation and gender identification are discussed in schools.
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07. September 2020

Brands

Finding growth opportunities amidst the pandemic
Join our upcoming webinar to examine consumer behaviour changes, and learn how to identify and seize new demand opportunities.
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Banks and beer top BrandZ™ Most Valuable South African Brands
Macroeconomic conditions and COVID-19 has led to a 20% drop in the total value of the top 30 brands in the 2020 ranking.
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Consumer & Retail

Retail Sound Bites: The evolving nature of product fulfillment
The way people get product is changing, and trips look different than they have in the past. What will COVID-19 do to shopping habits?
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As retailers stash cash, how should suppliers respond?
Cash is now king for North American retailers as they brace for an uncertain future, leading to new implications for suppliers.
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Media

Advertising in a crisis: what’s at stake for CPG brands?
If you decide to cut advertising, just how much do you stand to lose? Where and what are the risks, and how do you mitigate them through the worst recession on record?
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Why media content providers should care about privacy as well as personalisation
Rather than biting the hand that feeds them, TV and video content providers can work with customer data to unlock growth.
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Subscription Video On Demand (SVOD): Room for improvement?
Viewers are fickle. Winning their loyalty to your channel or platform, and keeping it, is increasingly important.
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Future Proof: What makes a winning advert?
With an advert for HSBC that won a Kantar Creative Effectiveness Award, Wunderman’s Mike Watson tells us how to give purpose impact.
Listen now

Is gender marketing helpful or hurtful?
Part of recreating a more inclusive world involves designing for gender identities that extend beyond the binary.
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24. AUGUST 2020

Brands

Can trust carry brands through good times and bad?
Kantar’s BrandZ has developed a new model of trust to reflect the drivers of trust among today’s consumers.
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Future Proof: What does the future hold?
Futurists Rohit Talwar and J Walker Smith explore the post-pandemic marketplace, and the implications of COVID-19 for brands, citizens and the world.
Listen now

How brands can build a better back to school strategy
Americans are largely unsure about school reopenings. Our research shows brands need to offer help on the home front.
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Consumer & Retail

Revolution in retailer personalities for better CX
Connecting with retail customers in the changing COVID-19 landscape requires new brand expressions.
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Can a frictionless checkout experience really improve your bottom line?
How can retailers use analytical insights and advanced technology to innovate their checkout experience and influence overall customer satisfaction?
Read more

Winning Omnichannel: Focus on Latin America
What impact has the global pandemic had on retail and consumer behaviour in Latin America, and how can brands navigate this complex landscape?
Listen now

Grocery growth slows as UK market eases out of lockdown
UK grocery spend was the lowest since February, as the market moves away from the heady heights of the lockdown period.
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The rise of value-for-money retail models in Asia
Do value-for-money retail formats like discounters have the potential to emerge throughout Asia following the pandemic?
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Media

Back to school advertising plunges 70% in the US
With so many advertisers opting out this season, there’s an opportunity for brands to engage consumers and build customer relationships.
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Audiences in the driving seat
Growth strategies for TV and video content providers in the era of personalisation and streaming video on demand (SVOD).
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Why today’s advertising is just like a supermarket tomato
An obsession with efficiency has resulted in advertising that is bland and uninspiring – much like a supermarket tomato, says Nigel Hollis.
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17. AUGUST 2020

Brands

COVID-19: an opportunity for brands to clean up society and sustainability
Government disapproval is dampening recovery, but leaving a gap for brands to lead by example, suggests our latest COVID-19 Barometer.
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Consumer & Retail

Unlocking the power of online fashion
How can retailers achieve next-level personalisation through customer collaboration?
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Navigating Asian FMCG post COVID-19
Shoppers will need to make some new choices about how and where they spend their money.
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Shopper behaviour is changing as India’s lockdown lifts
While the early stages of the pandemic have had a lasting impact on FMCG trends, new buyer behaviours and segments are emerging.
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Media

Pathways to great advertising
How can data best be leveraged in the industry’s pursuit to deliver better advertising?
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The advertising multipliers that matter are not what marketers think
New analysis on the key factors of advertising profitability is contrasted against marketers’ views of the most important factors – and marketers aren’t focusing in the right areas.
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Future Proof: Why should brands care where their ads appear?
We talk to Nandini Jammi about all things brand safety, and how activism is changing ad tech.
Listen now


Policy & Society

One in four employed Britons concerned they might lose their job
Latest public opinion study in Britain reveals job insecurity and strong public support for the use of local lockdowns to tackle COVID-19.
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COVID-19, fight for social just take an emotional toll on Black Americans
Black Americans are experiencing a disproportionate share of negative health and financial outcomes from the pandemic.
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Research Services

Insourcing and outsourcing: the pendulum of market research
How can enterprise organisations be more strategic when it comes to balancing insourcing and outsourcing research, as well as serviced and self-serviced studies?
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03. AUGUST 2020

Brands

How to optimise execution in a digital world by turning blind spots into hot interactions
In the new normal, brands will need to live five principles to facilitate connection and nurture meaningful brand experience.
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BrandZ Global Top 100 2020: technology brands prove indispensable
Tech brands are worth $1.8 trillion, up 10%, as innovation through services drives growth. However, privacy and trust need to be rebuilt.
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Consumer & Retail

Service with a smile? The role of employee emotions in CX
Employees are critical to delivering branded customer experiences. But how many organisations regularly take employee emotions into account?
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Consumers delay smartphone purchasing amid COVID-19
Consumers are adapting to “stay-at-home” measures and disproportionately shifting purchases of smartphones to online.
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Online shopping fuels FMCG recovery in China
As the Chinese economy returned to growth, shoppers opted for local shops and ecommerce channels. How are retailers responding to changing habits?
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Is setting quotas a thing of the past?
Maybe it’s time to rethink the use of quotas in online surveys. Learn how to reduce bias and obtain more representative responses.
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Media

Global social media trends 2020
Discover how connected consumers around the world are engaging with social platforms.
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Licence to influence
Uncover consumer attitudes towards influencers, and learn how influencer marketing is better suited to some product categories than others.
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13. JULI 2020

Brands

BrandZ Global Top 100 2020: trust and responsibility drive recovery
New analysis reveals that the importance of brand responsibility has tripled in the last 10 years.
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Being seen as different is the most important factor for brand returns
Nigel Hollis reviews new analysis from the Oxford Future of Marketing Initiative, based on data from Kantar’s BrandZ database.
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Why coherence between customer experience and brand is so important
New results from Kantar’s CX+ reveal the financial imperative for cohesion between brand promise and customer experience.
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Consumer & Retail

The state of ecommerce 2021
A landmark study identifying key shopper, brand, and retailer trends to provide a holistic view of the rapidly evolving ecommerce and retail media landscape.
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Ecommerce soaring during COVID-19
The growth of ecommerce has accelerated during COVID-19 across markets and demographics. What else is changing in purchase and consumption?
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China’s post COVID-19 shopping spree
Latest data and insights reveal how consumers in China are reactivating demand in a post COVID-19 world.
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A dry July 4th for alcohol brands?
As US consumers avoid bars amid fears of a second wave, brands need to better understand how, when and why people consume alcohol at home.
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29 JUNI 2020

Brands

To grow, brands must invest across the buyer lifecycle
What do marketers need to focus on in order to regain momentum? We assess how experience, exposure and activation can be optimised.
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Drive growth post pandemic through innovation
Brands that innovate bounce back more quickly after a crisis. Agility is key to delivering successful innovations to market at speed.
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Why brands must heed the call to action
Brands that fail to take action in this moment are setting themselves up for failure.
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Consumer & Retail

Asia Brand Footprint Report
The ranking of the most chosen CPG brands includes a special analysis of the impact of COVID-19 on the market.
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Future of Consumption: Sustainability and commercial success
In this episode, J. Walker Smith talks with Kantar sustainability expert Jonathan Hall about the reach and vital importance of sustainability as a business imperative.
Listen now

China’s FMCG market continues to show signs of recovery
In the latest four weeks, the total FMCG market in China achieved a robust growth of 4.6% in value.
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UK online grocery growth clicks up as lockdown trends continue
Online grocery’s strong performance saw sales rising by 91% over the four weeks to 14 June.
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4 cost-effective ways to stay connected with consumers
Here are four simple ways to maximise a limited research budget and stay connected to consumers when it matters most.
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Advertising & Media

Video streaming trends in the UK and globally
As the video streaming market gets ever more competitive, we explore who uses paid SVOD services.
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Spotify is shaking off the competition in the UK audio streaming wars
Kantar’s Entertainment On-Demand service shows the Swedish brand continues to rule music streaming.
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Health

Exploring COVID-19 future scenarios in US healthcare
Preparing for what’s next and acting decisively may be the only way healthcare organisations can survive.
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17 JUNI 2020

Consumer & Retail

Understand consumer decision-making during COVID-19 and beyond
Can behavioural sciences help marketers better understand people’s needs and behaviours during COVID-19?
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Navigating disruption
Learn more about the evolution of key market segments during the pandemic.
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Top 50 global retailers
Who is winning the retail race amidst the COVID-19 crisis? Kantar’s retail forecasts reveal the updated top 50 global retailers.
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Shopping patterns returning to normal in Latam
What’s changing in Latin America, and what does it mean for brands?
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Featured Content

Revealed: the most effective ads in the world, as judged by viewers
Kantar’s inaugural Creative Effectiveness Awards celebrate the world’s most effective ads from 2019, across three key media channels, based on actual consumer feedback.
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The new role for customer experience in brand growth
COVID-19 presents brands with a unique opportunity to build engagement by supporting customers’ personal transformation journeys.
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Latest from the COVID-19 Barometer
Read the latest results from our barometer for insights on finding growth in the post-pandemic recession.
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Lockdown: the great deprivation experiment
When we are deprived of things, we realise their importance to us. So what will lockdown have revealed about the importance of brands?
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Using AI to turn messy, unstructured data into insights
These days, the most powerful insights surface through a dual approach: using advanced AI tools on unstructured data, in combination with consumer questioning.
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Advertising & Media

What happened to Cannes Lions?
For the Future Proof podcast, we ask chairman Philip Thomas about the decision to cancel – and the future of events and creativity.
Listen now 


Health & Society

How will COVID-19 affect our future privacy rights?
Since the onset of the crisis, governments worldwide are relying on contact tracing applications to track their citizens’ movements and more.
Read more 

10 JUNI 2020

Featured Content

Not ready? Get set, go: an Africa recovery playbook
Our experts have curated a set of insights to help African brands see opportunities that the COVID-19 crisis can bring to brands, businesses and society at large.
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Is COVID-19 bad news for the grocery retail experience?
Retailers need to innovate now to combat negative brand associations arising from incidental emotions, and to build positive lasting memories.
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How can brands help resilient Indian MSMEs seize opportunity in the COVID-19 crisis?
We outline how brands can better engage and support Micro, Small & Medium Businesses in India as COVID-19 continues to disrupt operations.
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Power of Connection: captivating experiences make for the perfect touchpoint cocktail
In the third of Kantar’s category-specific touchpoint investigations, we investigate media effectiveness for alcohol brands, and look at the role experiential media has to play.
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Brands

Collect stronger data with these 3 survey design tips
Use this unique period, when data shifts are expected, to make survey design changes that will set you up to emerge stronger post COVID-19.
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Webinar: Impact on UK brands (5)
The fifth instalment in our series of ‘State of the Nation’ webinars looking at how UK brands can survive the COVID-19 crisis.
Watch on demand

Now is the time for color bravery
Black Americans, in particular, are feeling more uncertain and overwhelmed right now. What does it mean for brands?
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Consumer & Retail

Moving out of pandemic mode
As we emerge from lockdown and shopping habits settle into a new normal, it’s becoming clearer where efforts should focus in order to create solutions that resonate with shoppers.
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Beers, wines & spirits: Driving value even with low visibility
How can this sector meet the challenges of rapidly changing demand, with an unprecedented growth in off-trade volumes, at the expense of the on-trade?
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More eating at home, but pressures on the personal care category
Our latest insights on purchase and consumption globally show that during the lockdown, there has been six additional in-home meal occasions each week… but six fewer personal care occasions.
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Hotel recovery hinges on three consumer needs
US consumers are weighing the benefits of leisure travel against the risk of increased exposure to the coronavirus. See our latest survey results.
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Post-COVID Commerce: a four-phase recovery framework
The economic shutdown and long-lasting social distancing behaviors will bring about a sweeping shakeout of retail. Read our report to be better prepared.
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Household consumption in Spain increases
The mass consumption sector in particular has seen growth rates of around 1% in 2019 to a surge of 26% since lockdown was declared.
Read more  


Advertising & Media

How is radio coping with COVID-19?
We speak to Steve Parkinson from Bauer Media about the way radio stations have handled the crisis, and what happens next.
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Re-opening the doors to out-of-home entertainment
In this webinar, we seek to understand what it will take to engage and encourage UK consumers to return to out-of-home venues.
Watch on demand  


Policy & Society

Drop in the public approval and trust of G7 governments
The third wave of our study sees declining approval and trust levels of government, with sharp drops for Britain.
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What people are looking forward to post-pandemic (part 2)
We review social media to see what people are looking forward to after COVID-19, and how this has changed since we reported two months ago.
Read more  

03 JUNI 2020

Featured Content

Show what your brand is made of: build customer trust during COVID-19
Our analysis shows that many businesses lack the basic building blocks of customer trust. How can brands build trust effectively?
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Commerce is shaken not stirred
Our Commerce expert Lee Smith looks at the ramifications for retail, and how shopping priorities will shift.
Read more  


Brands

Reframe, reskill, reset: how to win over the next 24 months
Brands now have an opportunity to reframe categories and business models, reset investment priorities and reskill teams.
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Webinar series: the impact of COVID-19 on French consumers and brands
This webinar series will allow you to understand the crucial issues affecting France: the sociological, citizen, consumer, marketing, media impacts of coronavirus. (French)
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Consumer & Retail

Purchasing and consumption in Asia
The out-of-home market recovery in China is one of the changes in actual purchase and consumption behaviour we summarise in ten brief slides.
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UK grocery growth accelerates
Take-home grocery sales growth accelerated to 17.2% year on year as the UK Government announced the first stage of easing lockdown restrictions.
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Advertising & Media

One in five UK homes signed up for a new video streaming subscription during lockdown
Our Entertainment On-Demand service shows Netflix remains in control, but Disney is catching up fast.
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COVID-19’s impact on consumer media usage and attitudes
Knowing the proper channels to use is more crucial than ever with ever evolving consumer attitudes in response to COVID-19.
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27 MAI 2020

Featured Content

Guiding principles for brands in crisis during COVID-19
We outline the two key business principles brands need to follow, and how these apply to customer experience.
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What will advertising look like in 2030?
As we imagine what the media landscape will look like in the future, it seems likely that some changes will be accelerated due to the pandemic.
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Elitism is not cool: young people change cultural values
In this feature from our BrandZ Top 75 Most Valuable Global Retail Brands report, we discuss the growing importance of brand inclusivity, even for exclusive products.
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Brands

Cracking purpose in a COVID-19 world
Our COVID-19 Barometer data shows clearly that, to thrive, brands must define their public role and act on it.
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Making critical connections during the COVID-19 pandemic
How brands can emerge stronger from the pandemic by connecting with their consumers online, today.
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The new tensions that brands should tackle
Thanks to Tension Mining and Enhanced Visual Analytics (EVA), you can understand emerging tensions to rebuild cultural relevance in the ‘new normal’.
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Consumer & Retail

Financial companies are falling short on their coronavirus response in the US
The majority of Americans feel their financial institutions aren’t doing enough to help them, as the COVID-19 pandemic is fuelling fears of economic uncertainty.
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The impact of coronavirus on shoppers in Latam
What’s changing in Latin America, and what does it mean for brands? 10 slides on changing purchase and consumption habits in the region.
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Webinar UK: Are we ready to get our heads out the sand?
We have created six consumer ‘tribes’, and understanding their changing behaviours and attitudes could be your brand’s superpower…
Watch on demand

Webinar Series: APAC
How will consumers in APAC change as a result of coronavirus? And what do you need to think about next?
Watch on demand  


Health & Wellbeing

COVID-19: How are your employees really feeling?
Learn why businesses need to recognise today’s work and home life changes and encourage openness and support for their employees.
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20 MAI 2020

Featured Content

To stay in business, put customers at the centre
We look at the six key elements of customer centricity, to help your brand survive the crisis.
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From ‚own label‘ to ‚exclusive brand‘: the implications of a shopping revolution
In this feature from our new BrandZ Top 75 Most Valuable Global Retail Brands report, we delve into the evolution of private label consumer goods in UK supermarkets.
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How do financial services brands successfully emerge from COVID-19?
As financial concerns become the number one source of COVID-19 worry, banking and insurance brands have an opportunity to step up and show their true value.
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Brands

COVID-19 and automotive brands
In our new report, we set out the challenges for the automotive and mobility industry amidst this pandemic, and the questions brands need to be asking themselves.
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The impact of COVID-19 on men and women in the US
There appears to be a gender divide when it comes to issues relating to health, wealth and self, in the midst of the coronavirus pandemic. What do brands need to know?
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Consumer & Retail

Assortment and portfolio implications
This white paper shows why brands and retailers must re-evaluate their offerings and adapt to swings in shopper behaviour and demand.
Download now

Will COVID-19 awaken US retail?
Necessity spurs quick action and innovation. US retailers’ efforts to combat the adverse effects of COVID-19 will set them apart as we adapt to the new realities of commerce.
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Policy & Society

UK public concern for economy remains at highest level since 2011
Polling data reveals what the UK public thinks about government response to coronavirus and the household impact.
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13 MAI 2020

Featured Content

Webinar: The BrandZ perspective
After 22 years analysing data on brands, at BrandZ we know what makes a brand successful. Join our webinar on 12 May to find out what brands need to do now to remain resilient and be ready for recovery.
Watch on demand

Core strength: does your brand need to train harder
Core strength ensures that a brand is poised for efficient growth. But how can we know how strong – or weak – a brand really is?
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Power of Connection: how technology brands make TV work for them
In the second of Kantar’s category-specific touchpoint investigations, we get to the bottom of what makes TV advertising so impactful for technology and telecom brands.
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Pride and purpose: COVID-19 brand lessons from Italy
We look to Italy to see how people, and brands, are responding in these unprecedented times – and see what brands everywhere can learn.
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Brands

UK Webinar Series
This week we looked at the importance of, and steps to, customer centricity in these times… and the capabilities needed from marketing and sales functions, as they perform a key role in recovery.
Watch on demand

Report: Sales today; generating demand tomorrow
Balancing the long and short-term is even more critical during these times, where budgets are under pressure and immediate focus skews towards the short-term.
Read the report


Consumer & Retail

How are we looking in lockdown?
We asked people in 10 markets about their clothing and personal care choices during coronavirus. Most of us are taking a casual approach to dressing for lockdown – but old habits still remain.
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7 opportunity areas for retailers and suppliers
From personal care to impulse to loyalty, new opportunity areas have emerged for retailers and suppliers amid the COVID-19 crisis.
Read the report

New behaviours and choices in the US
COVID-19 is stimulating new behaviours and choices among brands in consumers, as they experience product shortages and explore new experiences.
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DIY retailers weather the COVID-19 storm
Amar Singh and David Marcotte discuss the current status of the industry and unveil their forecast for the future of home improvement, on the Retail Sound Bites podcast.
Listen now


Advertising, Media & Technology

Perspectives from consumers and the automotive, QSR and retail sectors
While some sectors are cutting back, many US brands are still making strong use of TV advertising – and incorporating crisis themes in ads. Who is doing it well?
Read more


Health

Surge in anxiety and depression in the US
COVID-19 leads to an increase in anxiety and depression, as Americans face stress created by the pandemic and anxiety about finances and the future.
Read more

06 MAI 2020

Featured Content

Advertising with authentic empathy
Brands should continue to advertise during this time, but what messages should they be communicating? Research from Kantar and Affectiva for a recent webinar reveals what to do – and what not to do.
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BrandZ Most Valuable Global Retail Brands 2020
Our latest BrandZ report shines light on the most resilient global retail brands, and highlights the pivotal role of retail in the global economy.
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Forced trial of brands during COVID-19
Shortages are forcing shoppers to trial new brands at unprecedented rates. Scott Megginson asks: What long-term impact is this likely to have on brand preference?
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Do we really want customer experience to go back to normal?
Dr Susanne O’Gorman argues that when it comes to customer experience, brands shouldn’t seek to return to normal.
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Brands

Webinar: The impact of COVID-19 in APAC
A new webinar from Asia Pacific looks at what people are really getting up to and how they feel as they adapt to social distancing, and offers valuable lessons for brands in navigating this fast-changing environment.
Watch on demand

Webinars: The impact of COVID-19 in UK
This week we heard from Kantar experts about the topics of employee resilience, and resilience in innovation, as well as an update on the brave new reality for brands in the UK.
Watch on demand

The role of analytics
How can analytics help you make better marketing decisions in times of uncertainty? We show how analytics can be used to bring data sources together, identify new trends and leading indicators as they emerge, and make confident business decisions.
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Consumer & Retail

Global changes in purchase & consumption
An increase in snacking is one of the observed changes in actual purchase and consumption behaviour we have summarised in ten points this week.
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FMCG spend in China down
The total spend of fast moving consumer goods (FMCG) recorded a drop of 6.7% in the 12 weeks to 20 March.
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Lockdown leads to record levels of spending in Spain
Expenditure on FMCG in Spanish households grew by 25% in the week of 30 March – 5 April, and online shopping reached a record high.
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Grocery growth slows in UK
People in Britain are eating more meals at home and stocking up on essentials, but retailers still face challenges from coronavirus restrictions.
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Embracing a stay-at-home economy in South East Asia
As we observe significant changes to the lifestyles and habits among SEA consumers, how can brands prepare for the shift in shopping behaviour across FMCG categories, and social classes?
Download the report

LATAM consumers‘ lockdown: from stockpiling to cutback
The main impact on FMCG in Latin America is the changing dynamics of the shopping basket, and the choice of channels among consumers.
Read the report


Advertising, Media & Technology

Infographic: Changing viewing habits
We’ve created an infographic comparing average TV viewing across the world since the beginning of 2020 compared to the same period last year.
View now

Paid airtime slows on major US networks amid COVID-19
We analysed the amount of commercial time ABC, NBC, CBS and FOX have been airing in their prime-time programming during recent weeks, to see how much of it is paid for and how much is network promos and PSAs.
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